BuzzFeed announced it was going to introduce Artificial Intelligence to create more content this year. An AI won an art contest last year. It’s just another day in America.
It doesn’t really disturb me that business-types will increasingly turn to technology to replace creatives, because creativity and business has always been a tenuous relationship at best. Of course nobody in America would want to pay artists, because in a consumer society, art is a product and not a language—the way people are commodities and not compatriots.
The difference between art made by a person and by a machine comes down to what any individual believes what art is, and why it exists. If art is just glorified wallpaper or a form of entertainment meant to provide a service for the consumer to pass the time with, sure it doesn’t matter how or why it was created. But if art is believed to be related to the core of what it means to be a human, it matters very much. In capitalist society, humanism is an afterthought to profits and material success, so of course the idea behind a piece of art is disposable.
To me, this isn’t a fight worth getting involved in because the details are representative of a much large issue: our society is built around the foundation that people are more important to consider as statistics rather than human beings. It’s why our healthcare is fucked, it’s why our politics are corrupt, it’s why poverty and homelessness appear on every street. If the very basis of our learning in the United States is that our peers are competition and our nature is consumption, then of course our art will be handed over to a machine programmed to produce thoughtless aesthetics.
An AI can be an interesting tool for a person to use, but given the results of mass acceptance of social media and allowing corporate technology dictate our personal lives and communication, it’s hard to imagine anything positive coming from doing the same with the essence of humanity—our creativity.