There’s certainly a cynic in me that doubts most ‘philanthropic’ ventures by the wealthy as a dangling set of shiny keys to distract the public from ideas like hiking tax rates by 25%. And there’s even more of me that has a distaste for celebrity press releases about doing good in the world. But when it comes to the $10 million that Olivia Rodrigo’s festival donated to ten women’s-based non-profits—matched dollar-for-dollar by Melinda Gates—I have to set my cynicism aside for a moment.
I have no doubt that there’s an extensive team behind Rodrigo helping to maintain a very specific public image, but that doesn’t change the fact her audience is predominantly young women and girls—a demographic that is facing an increasingly precarious, if not outright dangerous, future. While $20 million isn’t going to realistically do much in the real world of social justice, what the entire festival represents—from being an all-female lineup to supporting organizations that exist to help women in one way or another—is that if you’re a part of a group the system is after, the best thing you can do is take care of each other.
The concert was a cool enough idea, and donations are a good thing, but to me, this was a chance to show an entire upcoming generation that the best weapon against institutional power is organizing and camaraderie. When I was younger, there were organizations like Rock The Vote, but stuff like that still had that undertone of, Believe in the System, believe in America. Rodrigo’s efforts voice a distinct split from that, as if to say, The entire political machine is after us right now. (Which, well, it is.)
I remember reading an interview with Mark of blink-182 when they were first getting big in the late 90s. He replied to a question about them being a ‘punk band’ by saying he thought of them as Fischer-Price Punk—a band that could be someone’s first punk band, an introduction to the genre. It’s not untrue. While for me it was Green Day, there’s always some mainstream influence that can lead people down a path into the subcultures where political activism really starts to take hold, and that’s what I kind of think of this. It won’t create an immediate wave of neo-Suffragettes, but it could be a step in that direction for a chunk of that audience, and in this day and age, that’s good enough.

