It’s the best time of the calendar year for sports: we’re in the meat of the World Series, both college and professional football are in full swing, and the NBA season has officially begun. There’s no shortage of something to see on TV if you’re into the general idea of, well, anything sport-related.
However, now that means you see more gambling ads than ever. The NBA just announced an official partnership with two major ‘prediction market’ apps. (Prediction market has to be the dumbest ‘just make sure we don’t call it gambling’ workaround ever.)
Even if there weren’t so many disgusting celebrity-packed advertisements for this shit, and even if every broadcast of any sporting event wasn’t filled with sponsored, real-time betting lines, the fact remains that gambling addiction is a real thing that is being treated like nothing at all. The media in the United States has laws in regards to marketing alcohol and cigarettes, but when it comes to gambling, it’s not only unregulated, but these companies are allowed to sponsor sporting events that people bet on.
I don’t know anyone who likes sports who supports any of this—most people I talk to find it all infuriating. But I do feel for the people who have a gambling problem out there, because this can’t be easy. I know a guy who goes to GA (Gamblers Anonymous) and watched him go through a six-month relapse a couple years ago. Every day it was hours and hours at the tables, up thousands, down thousands, wild swings of financial fortune and loss in rapid succession.
It just feels like these companies are counting on people like this, waiting to take their money, regardless of the consequences, and the leagues and broadcast networks are all-in.
