I hate The Grove. It’s one of two gaudy, outdoor malls in Los Angeles by a billionaire who lost the race for mayor four years ago (the other being The Americana). In the past, I’ve found myself at the latter to catch a movie in the middle of the day because it’s down the street from my mechanic and I’d need to kill a couple hours while my car was in the shop. The Grove, though, I avoided at all costs.
Now, I can’t. At least not if I want to see a new movie.
Since theaters re-opened in 2021 or 2022, I’ve been using AMC’s A-List membership. I see a shit-ton of movies and the cost pays for itself if I go just twice a month. However, I’ve also lived in East Hollywood that whole time—just a 12-minute drive from the Burbank multiplex with its 30 screens and free parking.
A couple months ago, I moved into what is basically my dream place. There’s really nothing to complain about—except now that I’m in Westlake, Burbank is a much further drive and now the closest AMC theater is at The Grove, with its 14 screens and $6 parking.
An afternoon at The Grove
There are any number of reasons I hate this place. An outpost of capitalism, there’s a kind of faux classiness to it all. There are ‘luxury’ stores but the experience of being at one of these malls is anything but. It’s the shopping center version of pleather. (Kind of ironic given Rodeo Drive is just three miles west, down Third to Beverly Hills.)
One thing going to The Grove does for me though, is that it reminds me how different people can be. It’s a real removal from my comfort zone. I walk around completely confused as to how people of all ages go to this place willingly and un-ironically, just to like, hang out. It is mystifying.
Consumerism in America is so central to national identity that places like The Grove really make me think about how the notion of what you want at a material level seeps in to every aspect of life—how being presented with certain options is disguised as being catered to, and what that means for how we view our politics. These sorts of places use the model of collective gathering to spur on the notion of individualism, and I think that’s far more destructive to the human condition of living in the United States than the specific economic model of capitalism (though the two are inextricably linked).
