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If you knew what was going to happen, if you knew everything that was going to happen next—if you knew in advance the consequences of your own actions—you’d be doomed. You’d be ruined as God. You’d be a stone. You’d never eat or drink or laugh or get out of bed in the morning. You’d never love anyone, ever again. You’d never dare to.
– Margaret Atwood

when i first read this quote, what came to mind was ignorance is bliss. and sure, in this context, it really is—the fact none of us know the fate of the day keeps things interesting & those who would try to control it are almost unanimously thought of as the worst people on the planet.

the bliss of ignorance, though, isn’t so great when it comes to our everyday lives & the people we interact with. it’s good to know your neighbors, your community. it’s capitalism that teaches us to see one another as competitors of a lifestyle image or bank account size. we’re taught to be suspicious of who doesn’t look the same or pray the same. and in this regard, ignorance is quite harmful to a society.

so i think when it comes to the idea of knowledge in the world, there’s a certain delineation of where exactly that becomes a good or bad thing. one would hope in understanding the lives of others there would be a sense of neighborliness and not an attempt to better your own position while hurting that of another. for sure the potential of all knowledge would surely ruin any individual or group, that same knowledge as it applies to humanity is, in fact, our essence.

certainly there are many opportunities for devastation in there, for life is layers of pain & the efforts to fight through it all. but to understand moral failings, it should be seen in those who would use knowledge to manipulate systems to their benefit, while to do good would simply to be live in a state of ignorance toward ‘god’ but acceptance toward other people.

everything on the radio is a sales pitch for something—a political ideology, the entertainment industry, a whitewashed jesus & ignorance above all else. gods are inventions. what campaigns have you endorsed?

multi-million dollar developments are future shanty towns. innovation is stock market speculation. the inevitability of death is ignored in favor of the currency of murder. love is a brand of convenience covering up an interpretation. we only paint in shades of sorrow now.

luxury boutiques are temples. shopgirls preach the gospel while the slaves expand the reach of their words. purchasing is forgiveness. scripture is printed on receipts while the lies are lost in translation.

the sun exhausts itself as we spin ’round it, giving this dying world the heat which we use to burn it all to ash. the moon shivers in our transgressions, forced by those who call themselves kings—clenching their coins & smiling at the suffering they cause.

the anonymous masses are forced to live by the blades of evil & the hands which hold them. prayer in this world is practiced by the devil.

Colin Smith (b. 1982, based in Los Angeles) works in a form of assembly within and across disciplines, both in digital and analogue formats. Following in the ideas of media theorist Marshall McLuhan, the medium of his work is often dictated by its message—the diversity of projects that result are each an attempt to represent a particular thesis, a certain context.

Educated in graphic design and photojournalism, and self-taught in the visual arts, Smith has additionally worked as an art director, freelance designer or creative consultant for a variety of small businesses and independent clients around the world.

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